Enduring designs that consumers choose time and time again.
Design Group Italia was founded by Marco del Corno in 1968. From the very beginning, the studio showed its vocation for the mass market and the design of everyday objects. This was in contrast to most design firms of the sixties and seventies, which tended to focus on furniture and hi-end market segments. Yet it did not stop Design Group Italia from being an active participant in the lively design debates of the period. Around 1994, the current management took over, continuing the original approach while introducing new tools and objectives that gradually developed the studio into today’s brand and strategic design consultancy.
Fila - Tratto Pen (1976)
A Design Classic
Fine liner marketed uninterruptedly since 1976. The first felt pen for writing, it was included in the selection of the 999 Phaidon Design Classics, published in London in 2006. In 1979 it was awarded the Compasso d’Oro ADI prize.
The first keyboard telephone in the range of those provided by the Italian Public Telecommunication Company, called SIP at that time. It has been produced by Italtel starting from 1985.
Pandoro Bauli (1980)
A trademark box
The unique lilac rounded shape of the cardboard box, expressing the brand and product values, has become a trademark of Pandoro Bauli. This concept was developed in 1980 and is still adopted by the company.
Chiesi - Jet (1990)
How to address the practical and emotional issues of treating asthma.
Expansion chamber for spray metered-dose inhalers (MDI). Thanks to a truly revolutionary functional concept, entirely conceived by Design Group Italia and worldwide patented, we could reduce the size of this device, usually huge and clumsy, in order to make it portable, better looking and friendly. (1990)
Packaging Design develeoped for the launch (1986) of the widely popular range of premium pickles by Ponti. (1986)
ABB - Megamax (1989)
Megamax is the first open Circuit Breaker designed by Design Group Italia. The sales increased by 80% over the previous model Novomax (1980) reaching a market share of 95% in Italy. In 1991 Megamax got the Compasso d’Oro award.
Vetta - Corsa Helmet (1984)
The first modern helmet in Europe.
We designed nearly 40 helmets for cycling, skiing and climbing, for several brands; Etto, Mammut, Vetta, Uvex, Cratoni, Brekka. Our experience in this sector dates from the 80s when we designed the first modern helmets in Europe made with polycarbonate and polystyrene foam (the Vetta helmet Corsa, of 1984), which shortly after would have entirely replaced the heavy leather cycling helmets still in use at the time.
Vetta - Testarossa (1991)
Ocean Reef Enterprise
ABS regulator for scuba diving (1993).
Ocean Reef Evolution
This mask, designed in 1994, was awarded the 1996 Red Dot for the High Design Quality, Design Innovationen Essen.
Siemens – Rialto (1977-1978)
Telephone. A wooden prototype of this phone is included in the Giovanni Sacchi collection of the Triennale di Milano. On the internet this the design of this telephone is often incorrectly attributed to Giorgetto Giugiaro.
Range of bottles for Sint Future motor oil, marketed by Tamoil. Based on a thorough study of the ergonomics aspects of pouring, it was designed in 1998 and is still in use (2015).
Gibbs - Technic Advance
Disruptive innovation in the toothbrush market
This toothbrush was the first designed by Design Group Italia for Unilever in 1997. It's amazingly sucessful and it is still one of the most sold toothbrushes in Europe. This toothbrush changed the rules of the market and set in motion an innovation race in which Unilever and Design Group Italia have claimed a leading role.
Push and pull door handle
The door handle features an intuitive push and pull system, which enables the user to activate it even when they have their hands busy. In 1994 Design Group Italia optimized the ergonomics and esthetic aspects of the handle and defined the range CMF. The door handle is currently marketed by Serrature Meroni.
Resinart - Click Clack (1982)
Food containers produced by the New Zealand company Resinart Plastics (now Click Clack International)
Extremely light sunglasses (20 gr.) made with polycarbonate and high quality unbreakable lenses. All the parts are assembled without screws.
Design of a carbon fiber bicycle frame produced by Columbus, an Italian company of bicycle components (1993).
Merida Industries - Power Cycle 550 (1998)
Power Cycle 550 8-speed bicycle is the first electric bicycle featuring a Ni-Mh battery. Thanks to its high efficiency, provided even at winter very low temperatures, the Finnish specialized magazine Tekniikan Maalima awarded it 5 stars.