Enduring designs that consumers choose time and time again.
Design Group Italia was founded by Marco del Corno as a graphic design studio in 1968. From the very beginning, the studio showed its dedication to the mass market and the design of everyday objects. This was in contrast to most design firms of the sixties and seventies, which tended to focus on furniture and high-end market segments. Yet this did not stop DGI from being an active participant in the lively design debates of the period. Around 1994, the current management took over, continuing the original approach while introducing new tools and objectives that gradually developed the studio into today’s strategic design innovation consultancy.
Tratto Pen (1976)
A Design Classic
Fine liner produced and marketed by Fila uninterruptedly since 1976. The first felt pen for writing, it was included in the selection of the 999 Phaidon Design Classics, published in London in 2006. In 1979, it was awarded the Compasso d’Oro ADI prize.
The first keyboard telephone in the range of those provided by SIP, the public telecommunications company in Italy at that time. Italtel produced the Pulsar phone from 1985 to 1990.
Pandoro Bauli (1980)
A trademark box
The unique lilac, round-shaped cardboard box, expressing the brand and product values, has become a trademark of Pandoro Bauli. The concept was developed in 1980 and the design is still used by the company today.
Chiesi Jet (1990)
Addressing the practical and emotional issues of treating asthma
Expansion chamber for spray metered-dose inhalers (MDI). Thanks to a truly revolutionary functional concept, conceived entirely by DGI and patented worldwide, we were able to reduce the size of this historically huge and clumsy device, thereby making it portable and better looking.
Packaging design developed for the 1986 launch of Ponti’s widely popular range of premium pickles.
ABB Megamax (1989)
Megamax was the first open circuit breaker designed by DGI. The sales increased by 80% over the previous model (Novomax, 1980) reaching a market share of 95% in Italy. In 1991, Megamax received the Compasso d’Oro award.
Corsa Helmet for Vetta (1984)
The first modern helmet in Europe
We have designed nearly 40 helmets for cycling, skiing and climbing, on behalf of several brands including Etto, Mammut, Vetta, Uvex, Cratoni and Brekka. Our experience in this sector dates back to the 80s when we designed the first modern helmets in Europe made with polycarbonate and polystyrene foam (the Vetta helmet Corsa, of 1984). A short time later, our helmets would entirely replace the heavy leather cycling helmets still in use at the time.
Testarossa for Vetta (1991)
Ocean Reef Enterprise (1993)
ABS regulator for scuba diving
Ocean Reef Evolution
This mask, designed in 1994, was awarded the 1996 Red Dot for the High Design Quality, Design Innovationen Essen.
Siemens Rialto (1977-1978)
Telephone. A wooden prototype of this phone is included in the Giovanni Sacchi collection of the Triennale di Milano. On the Internet, the design of this telephone is often incorrectly attributed to Giorgetto Giugiaro.
Range of bottles for Sint Future motor oil, marketed by Tamoil. The bottles were designed in 1998, based on a thorough study of the ergonomic aspects of pouring, and they are still in use (2015).
Gibbs Technic Advance
Disruptive innovation in the toothbrush market
This was the first toothbrush designed by DGI for Unilever and dates back to 1997. It has been amazingly successful and is still one of the most sold toothbrushes in Europe. This toothbrush changed the rules of the market and set in motion an innovation race in which Unilever and DGI have claimed a leading role.
Push and pull door handle
The door handle features an intuitive push and pull system, which enables users to activate it even when they have their hands busy. In 1994, DGI optimized the ergonomic and aesthetic aspects of the handle and defined the range CMF. The door handle is currently marketed by Serrature Meroni.
Click Clack for Resinart (1982)
Food containers produced by the New Zealand company Resinart Plastics (now Click Clack International)
Extremely light sunglasses (20 gr.) made with polycarbonate and high-quality, unbreakable lenses. All the parts are assembled without screws.
Design of a carbon fibre bicycle frame produced by Columbus, an Italian bicycle components company.
Power Cycle 550 for Merida Industries (1998)
The Power Cycle 550 8-speed bicycle is the first electric bicycle featuring a Ni-Mh battery. Thanks to its high efficiency, even at very low temperatures, the Finnish magazine Tekniikan Maailma awarded it 5 stars.